Modern marketing is based on data – a phrase you've probably come across before. What this really means often remains vague. Tagomo's goal is to show you how to harness data as the most important part of your company's marketing palette.
One of the biggest stumbling blocks in marketing is assumption. It's assumed that advertising in a certain channel is beneficial based on past experiences from years ago. Or, decisions are made purely based on intuition. This can occasionally prove profitable, but invariably a significant portion of potential remains untapped.
The fact is, no one can tell you where your company should be visible if they don't have data to support their claim. Different channels work differently for different companies, even in the same industry and region.
The Pilot removes assumptions from the equation. We measure how different channels support your business. We open all possible:
Our goal is to find the most cost-effective channels for marketing your business. At the same time, we want to map out what different actions in different channels cost you and what they achieve.
When all the advertising is measured, you have a clear understanding throughout the pilot phase, for example, of how much marketing money a lead costs you per channel, or how much sales each channel has generated for you. We naturally measure many other things, tailored to your business depending on your goals.
During the pilot phase, we go through the actions taken with you monthly in clear and transparent terms. The pilot phase also serves as an excellent learning path into the secrets of marketing. We open up terminology, models, and tools in meetings.
After accepting the offer, we invite you to a kick-off meeting where we agree on the framework for future cooperation and set goals for the pilot phase. The duration of the pilot is three months, during which we go through the results achieved with you and the next steps in advertising each month.
Before the end of the Tagomo Pilot, we will disassemble the entire project – clearly and transparently. Once the results are clear, we can negotiate the continuation of cooperation and tailor an advertising package that best serves you based on the data from the pilot.
Sounds good, right?
We open up the secrets of the digital world and ways to market effectively for you.
Feel free to contact us and ask for more!
How do you know how to choose the right marketing partner for your business? We will tell you why to choose Tagomo.
Tagomo serves businesses from over a hundred different industries and we are ready to jump into your journey too! Check out what all we have already achieved, and join the group.
